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Cinema and Audience Research Project

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Open Air / Victory DeLuxe / Plaza, Chelsea

Venue Summary
Name Open Air / Victory DeLuxe / Plaza, Chelsea
Address 318/322 Station Street, Chelsea, Victoria 3196
Operation Dates 1923-01-01 - 1984-05-01
Capacity 700
Suburban/Country Suburb
Purpose Cinema
Screens 1
Roles
1936-01-01 - 1955-01-01 : Exhibitor : Chelsea Victory De Luxe Theatres Pty Ltd
1955-01-01 - 1962-01-01 : Exhibitor : Bayside Theatres Pty Ltd
1963-01-01 - 1969-01-01 : Exhibitor : Edwards, F. & E.
1970-01-01 - 1984-05-01 : Exhibitor : Farmer, R.
Venue Comments

Film Weekly records the following changes in capacity:
1946/7-1949/50 = 939
1950/51-1954/55 = 830
1955/6 = 820
1956/7 = 719
1958/9-1961/2 = 772
1962/3-1968/9 = 700
-1971 = 697

Venue Operation Dates: Further Information
CATHS notes: Cnr. Thames St, Re-opened 1985-1988.

References

Catrice, D. 1991, Cinemas in Melbourne 1896-1942. Thesis (M.A.) Monash University, 1991.

'Chelsea plans shows', The Argus, November 23, 1938 (references the Plaza screening sunday shows)

'CHELSEA TOURNAMENT Boxing and Wrestling' Draw' ''The Argus July 7, 1934 (newspaper reference to a boxing match being held at the Victory De Luxe, Chelsea)

Cinema & Theatre Historical Society 1997, Cinema index : Melbourne cinemas, suburban cinemas, Victorian drive-ins. CATHS, Victoria.

The Age 1984, 'Plaza for sale', 16 May

Film Weekly, Film Weekly: motion picture directory, Film Weekly, Sydney. 1946/7-1971

Film screenings advertised in The Herald until June 1981

Film Weekly (21 October 1954, p.8.) reports " The old Plaza Theatre at Chelsea, which was closed down by the Health Department on April 2 because of faulty air conditioning was put up for auction last Wednesday...Fred Yeomans who operates the Camden at Caulfield will do up the show completely...before reopening it to the public round about christmas...the theatre was previously operated by Chelsea Victory."

Manzie, K 1953 'Clean up of theatres,' Film Weekly, July 9, p. 10.

PROV, VPRS 7882/P1 Public Building Files, Unit 170, PB 839
-article clipping refers to opening of new Chelsea theatre by Mr Mason seating 1500 people.
-Proprietors"Bayside theatre"- Yeomans sighted from appilcation date 21/03/1969

Venue Events
Event Date Name of Venue Address Latitude /
Longitude
Capacity Suburban Purpose Screens
1000-01-01 Open Air Picture Theatre 318 Station Street
Chelsea
Victoria 3196
-38.051678
145.11633
Suburb Cinema 1
1923-01-01 Chelsea / Mason's Picture Theatre



1500
1934-01-01 Victory De Lux



1936-01-01 Plaza 318/322 Station Street



1947-01-01



939
1951-01-01



830
1959-01-01



772
1963-01-01



700

Screenings

Screenings
Films Distributor Dates
Owl And The Pussycat, The 1971-11-18 - 1971-11-18
Owl And The Pussycat, The 1971-11-19 - 1971-11-19
Owl And The Pussycat, The 1971-11-20 - 1971-11-20
Owl And The Pussycat, The 1971-11-21 - 1971-11-21
Owl And The Pussycat, The 1971-11-22 - 1971-11-22
Owl And The Pussycat, The 1971-11-23 - 1971-11-23
Owl And The Pussycat, The 1971-11-24 - 1971-11-24
Sweet Charity Universal Pictures 1971-11-25 - 1971-11-25
Sweet Charity Universal Pictures 1971-11-26 - 1971-11-26
Sweet Charity Universal Pictures 1971-11-27 - 1971-11-27
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